TikTok is introducing a updated setting that allows them to reduce the quantity of AI-made videos appearing in their streams. This step comes as the service disclosed that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
This change is being tested over the next few weeks before a widespread rollout. This advancement coincides with a increase in content created by AI, fueled by new content generation software.
AI Content on Other Platforms
Recent reports that almost a tenth of the quickest rising channels on a popular video site primarily display AI-generated videos. A significant portion of this output is classified as low-quality AI content, a term for substandard, mass-produced content that is often illogical or bizarre.
Our research shows that a lot of users enjoy content created using AI tools, from AI artwork to science explainers, and we aim to provide users the ability to adjust the amount of that, depending on their own preferences,” commented a company executive.
Scale of AI Content
TikTok shared that there are presently 1.3 billion videos on its network tagged as artificially created. In total, in excess of 100 mn videos are added to the service each day, making AI content a limited part of its total content library.
How to Adjust Settings
Users will be able to limit or boost the volume of AI-generated videos they see by opening the topic control setting in the app and picking “AI-generated content”. Further subjects that currently be modified under the tool include politics, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s guidelines mandate creators to identify “realistic” artificially created content, and it prohibits dangerous fake videos of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be deleted under its terms of service.
Additionally, the service will now attach an artificially created label to content created with its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This measure is designed to help prevent users from attempting to evade the disclosure requirement.
Responsible AI Funding
The company is furthermore establishing a $2 million AI literacy fund for specialists and groups to produce educational content about responsible artificial intelligence. This program will support educational bodies focused on training coding and technology.
Moderation Strategy
The platform has justified its safety measures, following debate over proposals to lay off a large number of review team members in the United Kingdom. The company is planning to cut hundreds of positions in its trust and safety division in London, with worker representatives and online safety experts raising concerns that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but AI can protect employees by removing the most distressing content before it has to be seen by people. TikTok stated a 76% decrease in disturbing and violent content seen by human moderators over the previous year due to reliance on its automated systems.
It is vital to balance staff and AI to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us operate efficiently.”
